Etsy to WooCommerce Migration Checklist

The key distinction: Etsy’s CSV can move useful listing data, but it cannot recreate a complete store. Treat the import as a head start on product entry, then configure commerce, fulfillment, and variation details in WooCommerce.

What can move from Etsy’s listing CSV

Etsy officially lists title, description, price, currency code, quantity, tags, materials, image URLs, and any added SKUs in its active-listings export. CraftPorter converts the reliably usable parts into WooCommerce’s current core CSV columns.

CONVERTED

Titles and descriptions
Numeric regular prices
SKU when present
Stock quantity and status
Tags
Materials as a product attribute
Up to ten image URLs

REVIEW OR REBUILD

Variation combinations
Store currency setting
Categories and navigation
Shipping and dimensions
Taxes
Digital files
Personalization and listing video

Phase 1: prepare the WooCommerce store

Install or update the core WooCommerce plugin. Set the store address and currency. Configure payment methods in test or sandbox mode. Create shipping zones, methods, classes, and rates. Configure taxes for the locations where you sell. Create a staging site or take a restorable backup. Plan the product category hierarchy and main navigation.

Currency deserves special attention. Etsy includes a currency code in the export, but WooCommerce applies a store-wide currency. CraftPorter reports the Etsy currency and warns when the file contains more than one; it does not silently convert prices.

Phase 2: audit the Etsy catalog

Archive an untouched copy of the Etsy active-listings CSV. Count the expected active listings and compare the CSV row count. List products that use variations or personalization. Find missing or duplicate SKUs. Identify listings with unusual stock quantities or prices. Save original product photos separately when possible. Decide which Etsy listings should not move.

Do not promise a one-click variation migration

The Etsy listings CSV is not a full inventory feed for each option combination. Rebuild variable products with the correct attributes, variation-level SKUs, prices, stock, and images after the simple-product import.

Phase 3: convert and inspect

Run the original active-listings CSV through CraftPorter. Confirm the converter recognizes the file as an Etsy listing export. Compare the detected product count with your expected count. Review every variation, price, quantity, SKU, currency, and image warning. Download the WooCommerce CSV and the conversion report. Keep all three files together: original, converted output, and report.

Phase 4: import as drafts

Start with a small batch on staging if the catalog is large. Go to Products → All Products → Import. Upload the CraftPorter -woocommerce.csv file. Leave “Update existing products” off for a new migration. Confirm all expected core columns are mapped. Run the importer and save any error log. Compare imported, failed, and skipped totals with the source count.

Phase 5: rebuild and review

Verify title, description, price, SKU, and inventory for every draft. Confirm the featured image and gallery were copied into the Media Library. Add useful image alt text manually. Assign WooCommerce categories and check tags. Add weight, dimensions, shipping class, and tax class. Rebuild each variable product and test every option combination. Attach digital files and set download limits when applicable. Review product URLs, excerpts, and search snippets.

WooCommerce can retrieve directly accessible remote images and makes the first image the featured image. Because Etsy URLs are external and may not remain available, import promptly and confirm the files exist in your own Media Library. WooCommerce documents those image rules here.

Phase 6: test before launch

Place a test order for a physical product. Test a product with variations from selection through checkout. Test a digital product download when applicable. Verify tax and shipping calculations for key customer locations. Check stock reduction and out-of-stock behavior. Review product pages on mobile and keyboard-only navigation. Send transactional emails to an address you control. Publish a small group first, then monitor real orders and support questions.

Migration questions

Should I close my Etsy shop before importing?

No. Build and test the WooCommerce store without interrupting the existing shop. Decide when to pause or retire listings only after payments, shipping, tax, inventory, and customer emails work end to end.

Will Etsy reviews move to WooCommerce?

They are not part of Etsy’s active-listings CSV, so CraftPorter does not transfer them. Do not create review data that did not originate from verified customers in the destination system.

Can I publish everything immediately after import?

We recommend drafts. A product can import successfully while still lacking variation data, shipping settings, categories, accessible image text, or the correct currency context.